360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
36 topics found for
“customer journey”
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Converted Lead
A lead that has successfully become a customer.
Journey Map
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.