Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
20 topics found for
“customer interest”
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
First Touch
The initial interaction a customer has with a brand.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Lead Conversion
The process of turning a lead into a customer.
Brand Discovery
The process by which consumers become aware of and learn about a brand.