IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.
96 topics found for
“customer interaction”
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Adaptive Interfaces
User interfaces that change in response to user behavior or preferences to improve usability and efficiency.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
MVP
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.