Last Touch
The final interaction a customer has with a brand before making a purchase.
96 topics found for
“customer interaction”
Objection Handling
The process of addressing and overcoming objections or concerns raised by prospects during the sales process.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
Phygital
A blend of physical and digital experiences to create a cohesive user experience.
PAC
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
CUI
Conversational User Interface (CUI) is a user interface designed to communicate with users in a conversational manner, often using natural language processing and AI.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.