Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
96 topics found for
“customer interaction”
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
IVR
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information, and routes calls to the appropriate recipient.
Service Design
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Journey Map
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
Chatbots
Computer programs designed to simulate conversation with human users, especially over the internet.
Conversational AI
AI systems designed to communicate with users through natural language, enabling human-like interactions.
Brand Touchpoint
Any interaction or communication between a brand and its audience.