Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
96 topics found for
“customer interaction”
User Control
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
CSAT
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
First Touch
The initial interaction a customer has with a brand.