Expectation Effect
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
96 topics found for
“customer interaction”
B2B
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.