360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
107 topics found for
“customer insights”
CAB
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
Customer Empathy
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.