Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
8 topics found for
“customer identification”
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
CIRCLES Method
A structured framework for product design that stands for Comprehend the situation, Identify the customer, Report customer needs, Cut through prioritization, List solutions, Evaluate trade-offs, and Summarize recommendations.
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Alpha Test
A preliminary testing phase conducted by internal staff to identify bugs before releasing the product to external testers or customers.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.