CAB
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
18 topics found for
“customer groups”
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
PAC
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.