Chatbots
Computer programs designed to simulate conversation with human users, especially over the internet.
145 topics found for
“customer experiences”
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Entry Point
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
Good Defaults
Pre-selected options in a user interface that are chosen to benefit the majority of users.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.