Product Engagement Score
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
The process of exceeding customer expectations to create a positive emotional reaction.
The practice of dividing a customer base into distinct groups based on common characteristics.
A team focused on designing and improving the user experience across products and services.
The commitment a brand makes to its customers about the quality and experience they can expect.
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement.
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
The tendency of consumers to continuously purchase the same brand's products over time.