CSAT
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
30 topics found for
“customer evaluation”
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
CIRCLES Method
A structured framework for product design that stands for Comprehend the situation, Identify the customer, Report customer needs, Cut through prioritization, List solutions, Evaluate trade-offs, and Summarize recommendations.
Opportunity Scoring
A technique used to prioritize product features based on the potential impact on customer satisfaction and business goals.
Last Touch
The final interaction a customer has with a brand before making a purchase.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.