360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
155 topics found for
“customer engagement”
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
CAB
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
Customer Attrition
The loss of customers over a specific period, also known as customer churn.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
CRM
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.