Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
55 topics found for
“customer data integration”
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
RAG
Retrieval-Augmented Generation (RAG) is an AI approach that combines retrieval of relevant documents with generative models to produce accurate and contextually relevant responses.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
AIaaS
AI as a Service (AIaaS) is a service model where AI tools and algorithms are provided over the internet by a third-party provider.
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.