Demographic
Statistical data relating to a particular population and groups within it.
55 topics found for
“customer data integration”
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
Working Backwards
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
TQM
Total Quality Management (TQM) is a comprehensive management approach focused on continuous improvement in all aspects of an organization.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Feedback Management
The process of systematically collecting, analyzing, and acting on feedback from users to improve products and services.