Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Quality Function Deployment (QFD) is a method used to transform customer needs into engineering characteristics for a product or service.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
The use of statistical techniques and algorithms to analyze historical data and make predictions about future outcomes.
The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
The process of predicting future customer demand using historical data and other information.
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Statistical data relating to a particular population and groups within it.