Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
20 topics found for
“customer connection”
i18n
Numeronym for the word "Internationalization" (I + 18 letters + N), enabling localization for different languages, regions, and cultures without requiring extensive rework.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Community Building
The process of creating or enhancing a community among individuals with common interests, goals, or values.