Customer Attrition
The loss of customers over a specific period, also known as customer churn.
The loss of customers over a specific period, also known as customer churn.
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
The percentage of customers who stop using a product or service during a specific time period.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
The tendency of consumers to continuously purchase the same brand's products over time.
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.