Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
39 topics found for
“customer benefits”
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
TTV
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
Self Service Portal
A web-based interface that allows customers to find information and perform tasks without needing assistance from a customer service representative.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Working Backwards
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.