Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
29 topics found for
“customer attraction”
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
SaaS
Software as a Service (SaaS) is a software distribution model where applications are hosted by a service provider and accessed over the Internet.
MVP
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.