LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
29 topics found for
“customer attraction”
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
First Touch
The initial interaction a customer has with a brand.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.