360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
67 topics found for
“customer analysis”
Customer Attrition
The loss of customers over a specific period, also known as customer churn.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Sentiment Analysis
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.