CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
12 topics found for
“customer advocacy”
CAB
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.