CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
11 topics found for
“customer acquisition metrics”
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Converted Lead
A lead that has successfully become a customer.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Lead Conversion
The process of turning a lead into a customer.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Lead Conversion Rate
The percentage of leads that convert into customers.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.