Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
4 topics found for
“cross-channel strategy”
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.