Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
7 topics found for
“core brand values”
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.