CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
72 topics found for
“conversion strategy”
Lead Conversion
The process of turning a lead into a customer.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
Converted Lead
A lead that has successfully become a customer.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.