Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
67 topics found for
“conversion rates”
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.