Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
67 topics found for
“conversion rates”
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.