Lead Conversion
The process of turning a lead into a customer.
67 topics found for
“conversion rates”
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Last Touch
The final interaction a customer has with a brand before making a purchase.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.