Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
39 topics found for
“conversion rate optimization”
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Attention Ratio
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
Lead Conversion Rate
The percentage of leads that convert into customers.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.