Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
54 topics found for
“conversion rate improvement”
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
p13n
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.