Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
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“conversion rate improvement”
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Last Touch
The final interaction a customer has with a brand before making a purchase.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.