Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
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“conversion rate improvement”
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Attention Ratio
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
Lead Conversion Rate
The percentage of leads that convert into customers.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Converted Lead
A lead that has successfully become a customer.
Funnel Velocity
The speed at which leads move through the sales funnel.