Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
44 topics found for
“conversion process”
LLM
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text.
Chatbots
Computer programs designed to simulate conversation with human users, especially over the internet.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Sales Pipeline
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.
NLP
Natural Language Processing (NLP) is a field of AI focused on the interaction between computers and humans using natural language.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.