Funnel Velocity
The speed at which leads move through the sales funnel.
45 topics found for
“conversion optimization”
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.