Lead Scoring
The process of ranking leads based on their perceived value to the organization.
45 topics found for
“conversion optimization”
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
Lead Conversion
The process of turning a lead into a customer.
Lead Conversion Rate
The percentage of leads that convert into customers.
Last Touch
The final interaction a customer has with a brand before making a purchase.