Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
45 topics found for
“conversion optimization”
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Attention Ratio
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Converted Lead
A lead that has successfully become a customer.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.