Converted Lead
A lead that has successfully become a customer.
19 topics found for
“conversion metrics”
Lead Conversion Rate
The percentage of leads that convert into customers.
Lead Conversion
The process of turning a lead into a customer.
Last Touch
The final interaction a customer has with a brand before making a purchase.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Funnel Velocity
The speed at which leads move through the sales funnel.