Prioritization Matrix
A decision-making tool that helps prioritize tasks or projects based on specific criteria, such as impact and effort.
A decision-making tool that helps prioritize tasks or projects based on specific criteria, such as impact and effort.
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
The study of architectural concepts, including the principles and methodologies used in the design and construction of buildings and structures.
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures.
A potential customer who has shown interest in a product or service but has not yet made a purchase.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.