Ostrich Effect
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
The practice of dividing a customer base into distinct groups based on common characteristics.
The process of preparing, equipping, and supporting individuals to successfully adopt change to drive organizational success and outcomes.
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
A phenomenon where people are more likely to remember information when they are in the same state of consciousness as when they learned it.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.