Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
28 topics found for
“contextual understanding”
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Contextual Design
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Knowledge Graphs
A network of real-world entities and their interrelations, organized in a graph structure, used to improve data integration and retrieval.