Photo Study
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
19 topics found for
“contextual insights”
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Contextual Design
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.