Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
A research method that involves observing subjects in their natural environment.
The process of linking language to its real-world context in AI systems, ensuring accurate understanding and interpretation.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Technologies that enable machines to understand and interpret data on the web in a human-like manner, enhancing connectivity and usability of information.
The Principle of Exemplars is an information architecture guideline that uses representative examples to illustrate content categories.