Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
17 topics found for
“contextual analysis”
Photo Study
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Contextual Design
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.