Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.
The process of tailoring a product or experience to meet the individual needs and preferences of users.
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
An AI-driven assistant or tool that helps users accomplish tasks more efficiently, often by providing suggestions and automating routine actions.
The Principle of Disclosure is an information architecture guideline that promotes revealing information progressively as users need it.