Domain Authority
A metric that predicts how well a website will rank on search engine result pages (SERPs), based on factors like backlink quality and quantity.
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SEO Audit
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Rule of Thirds
A design principle that suggests dividing an image into nine equal parts using two equally spaced horizontal and vertical lines to create more engaging and balanced compositions.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Illusory Superiority
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
SRS
Software Requirements Specification (SRS) is a detailed document that outlines the functional and non-functional requirements of a software system.