Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
98 topics found for
“content marketing”
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Web Crawler
An automated program used by search engines to browse the internet and index web pages, aiding in the retrieval of relevant information during a search query.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.