Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
98 topics found for
“content marketing”
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Voice Search Optimization
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.